Two years ago, the United Nations identified that the pursuit of happiness is a fundamental human goal, hence International Happiness Day was born. Happiness Day this year (March 20) probably got its biggest boost thanks to the support of man of the hour, Pharrell Williams and his global hit – Happy.

For many, happiness can mean singing, blue skies and sunshine, exercise, travel, special treats, looking at pictures of baby animals or even volunteering.

For many others, happiness can mean sustaining your family, living a purposeful life, working to make the world a better place, and praying – the correlation between church-going and happiness is shown in many surveys of the world’s most happiest countries.

Part of the purpose of Happiness Day is “recognizing the need for a more inclusive, equitable and balanced approach to economic growth that promotes sustainable development, poverty eradication, happiness and the well-being of all peoples”.

Though the day has been and gone, there is always room amongst day-to-day routines to know that the actions we might take could be doing to improve happiness – our own and others – and how these actions may lead to bigger things.

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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