Bloomberg Surveillance

The subtitle of my new book 64 Shots (out June 21) “Leadership in a Crazy World” was an apt context for yesterday’s conversation on Bloomberg Surveillance with my favorite newsman Tom Keane, and his co-hosts Vonnie Quinn and Francine Lacqua. We talked about the role of advertising and messaging in the US presidential race, the image of London Mayor Boris Johnson, as well as the challenge of advertising to the millennial generation, and the blurring of age lines in modern media. Check out these two clips Emotion Trumps Facts in US Election and A Lesson in Advertising

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.

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