People feel the pain of losses much more than they feel the pleasure of gains. All Black Captain Sean Fitzpatrick has told me many times how the team used the pain of defeat as motivation never to suffer defeat (and that feeling) ever again. Losing is twice as painful as winning is enjoyable… so watch our Presidential Candidates focus on fear of losing something – rather than stressing the positives… a miserable few months lie in store!!!

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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