Backbone Conservatives:
Optimistic. Keenly follow the news, mainly on traditional media. Nostalgic, patriotic, secure and confident. Politically engaged.
Progressive Activists:
Vocal, ultra-political, passionate, on a mission to connect historic minority marginalisation.
Loyal Nationalists:
Proud, patriotic, tribal, proactive and frustrated at the gap between haves and have-nots.
Established Liberals:
Have done well and mean well. Privileged, trusting, cosmopolitan and confident. Pro-market.
Disengaged Traditionalists:
Value duty, order and effort. Want strong leadership to keep people focused. Self-reliant, tough-minded, suspicious and disconnected.
Disengaged Battlers:
Feel like they’re barely afloat, blaming the system for its unfairness. Insecure, disillusioned, overlooked.
Civic Pragmatists:
Care about others. Turned off by conflict and extremes. Charitable, concerned, exhausted, open to compromise, socially liberal.
Where do you fit?
KR
