Optimistic. Keenly follow the news, mainly on traditional media. Nostalgic, patriotic, secure and confident. Politically engaged.
Vocal, ultra-political, passionate, on a mission to connect historic minority marginalisation.
Proud, patriotic, tribal, proactive and frustrated at the gap between haves and have-nots.
Have done well and mean well. Privileged, trusting, cosmopolitan and confident. Pro-market.
Value duty, order and effort. Want strong leadership to keep people focused. Self-reliant, tough-minded, suspicious and disconnected.
Feel like they’re barely afloat, blaming the system for its unfairness. Insecure, disillusioned, overlooked.
Care about others. Turned off by conflict and extremes. Charitable, concerned, exhausted, open to compromise, socially liberal.
Where do you fit?