The Pitch Deck

I’ve been working with start-ups at the Oxford Foundry and RYSE for a few years now.  I’ve seen hundreds of pitch decks from founders to potential investors.  My advice:

  • A fast game is a good game.
  • Keep it simple.
  • Start with the answer and work back.
  • AIDA – get their Attention, stoke their Interest, fuel their Desire – get them to Act.
  • Seven slides.  Seven minutes!!
    • The Problem
    • Our Solution
    • Three Reasons why our solution is the best available
    • Our Story / Journey so far
    • Our Key Challenges
    • Our Team
    • The Ask


Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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