KEVIN ROBERTS

Eldest son Ben sent me this word from Ireland Rugby’s sponsors.

(I watched the game in Bodrum, Turkey – surrounded by loud, passionate Irish supporters who genuinely felt that this year, the Rugby World Cup would be theirs.  The All Blacks saw it differently.)

I wore a black t-shirt that spelled it out “Black is thicker than blood”.

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.

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