The Mondavi Defense

I love wine.  I love the happiness it brings to most social events.  I’m privileged to have worked with the great Guedes wine Family – owners of Sogrape – for almost a decade now.  One of their bright marketing stars – Alberto Saldón from their winery LAN in Spain’s Rioja – sent me a great quote from that inspirational wine great Robert Mondavi.

“We believe wine is the temperate, civilized, sacred, romantic mealtime beverage recommended in the Bible. It is a liquid food that has been part of civilization for 8,000 years. Wine has been praised for centuries by statesmen, scholars, poets, and philosophers. It has been used as a religious sacrament, as the primary beverage of choice for food, and as a source of pleasure and diversion. Wine is the natural beverage for every celebration:  the birth of a child, graduations, engagements, weddings, anniversaries, promotions, family gatherings, toasts between governments, and other festivities.“



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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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