On Lovemarks’ 20th Birthday, choreographer and partner in concept Brian Sweeney sent me this note from Felipe San Juan.

As a former member of the S&S crew, I had the privilege of not only advocating ‘Lovemarks’ among our clients but living and breathing its principles. This ground-breaking book wasn’t merely a publication, it was a manifesto that redefined our approach to branding and marketing, steering us towards creating connections that were not just based on logic but on Love and Loyalty Beyond Reason. It stands as a testament to an idea that was, and still is, ahead of its time. The concepts of Mystery, Sensuality, and Intimacy, alongside the Love/Respect Axis, provided us with a framework that went beyond traditional marketing metrics, emphasizing emotional resonance and authentic relationships.

As we celebrate this significant achievement and look towards the future, the principles of ‘Lovemarks’ hold more importance than ever in a digital era that craves authenticity and genuine connections. Let us continue to advocate for emotional involvement and Loyalty Beyond Reason, building brands that people not only need but truly love. Here’s to the next 20 years of ‘Lovemarks’ and the ongoing evolution of brands into beacons of love and respect. Cheers!
#Lovemarks #marketingeffectiveness #loyaltymattersFelipe San Juan VP, Strategy & Operations at SAMY Alliance

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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