KEVIN ROBERTS

“Phones to support intimacy and sensuality.” I could have written that brief myself – although I would have added mystery of course to include all three essential Lovemark qualities. Product design students at the University of Dundee’s College of Art, Science and Engineering rose to the challenge and developed six amazing phones. Each phone is inspired by a strong idea of what people love. They look fantastic and they even have great names. ‘Aware’ is a necklace that sends tingles down your spine when a friend is nearby. ‘Boom Tube’ lets you communicate with music instead of texting or talking. As the phone becomes increasingly central to our lives, I believe we’ll be looking for something more than an efficient device to put in our pockets. These Dundee students not only believe that, but see mystery, sensuality and intimacy lighting the path ahead.

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.

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