KEVIN ROBERTS

If you want to see sisomo in action in its purest form of sight, sound and motion on screen, take a look at the video game Guitar Hero. But first a question. Why are we still calling these things video games? Seems to me that none of them use video – and even the idea of “video” has that decrepit smell of “radio with pictures”. I know there’s always an and/and phase when technologies shift, and we use automobiles and carts, sailing ships and steamers, GPS and maps, but surely it’s now time for video to push off and give way to a more useful idea like sisomo. Now that’s clear, let’s get back to being Guitar Heroes.

Guitar Hero was invented by Harmonix Music Systems (you guys could get a new name too) and published by RedOctane (your name is great) for PlayStation 2 and Nintendo Wii. The idea of the game – like all great ideas – is simple but not easy: use a virtual guitar and follow the music. Points are given for how accurately you play. If that was all Guitar Hero was, I guess it would have died a few days after release, but enter Career Mode. Now you can perform in different venues choosing your own stage character and earn extra points for great performances. Get the picture? Get the sound? Get the action? Songs you can perform include Hendrix’s mighty ‘Bark at the Moon’, ‘Iron Man’ by Black Sabbath and Deep Purple’s ‘Smoke on the Water’.

To watch an expert Guitar Hero is to see the future of sisomo. An enveloping virtual world, a totally interactive experience and an experience to set the heart on fire. Hold onto your Gibsons. It’s going to be one hell of a ride.

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.

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