KEVIN ROBERTS

Where do unsold CDs go to die? Apparently some of them are crushed and converted into roading material in China. Anyone who saw Jennifer Baichwal’s documentary Manufactured Landscapes about the photographer Edward Burtynsky, will have seen tottering CD mountains ready for compacting. According to EMI, a load of Robbie William’s CD, Rudebox, will soon be on its way to China to live again as pavement. Think of it as the opposite to Hollywood’s Walk of Fame. It’s the walk no self-respecting musician wants to be part of. Instead of the streets of China being paved with gold, they are lined with the CDs that never made it anywhere near Gold, let alone Platinum. So there will be no Stones Street, Boss Boulevard or Dylan Drive for them.

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.

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