Last month, I had a great time with the next generation of business stars at the
As regular readers of this blog will know, I was asked to leave school when I was 17, so I didn’t get do an MBA at a school like Wharton. From my first job at Mary Quant, I learnt how to sell and make stuff to sell. I then went to Procter & Gamble for about eight years. I realized quickly that although I was faster, tougher and more aggressive, my peers were smarter. I set out to do something about that. I must have learned 30 things a day and just about everything that I now know about marketing I can trace back to those days.
Don’t get me wrong, you can’t beat a good education – but it’s nothing without a dream.
That’s why at Wharton I asked the students to ask themselves these three questions:
• What’s my five year dream?
• When am I at my best?
• What will I never do?
The result was electric. Immediately I could hear the tapping of laptops, people shifting forward in their seats, thinking about themselves, their futures and the kinds of knowledge they’d need.
We had a discussion at the end of the session and some great thinking came out of these fresh challenging minds. One French student even had the courage to ask me how I felt about the All Blacks being knocked out of the World Cup by the French. I told him I felt great! I love a challenge.
If you haven’t already got it in your bookmarks, check out Knowledge@Wharton, a must-see site that gets picked up all around the world. This is what university is all about – thought leadership, time to explore the big issues that will impact us all, and fostering strong and successful connections for life. Living the dream.