Every now and then you hear something that feels so true it takes you by surprise. It happened when I heard Steve Jobs talking about upcoming models of the iPhone. He said, “Babe Ruth only had one home run. He just kept hitting it over and over again”. Pow! Talk about surprising with the obvious.
Having a great idea is one thing; knowing that you have it separates out the winners. I’ve always been impressed by the way the Kaplan Thaler Group – another member of the Publicis family – harvests ideas. At meetings, and not just creative meetings, one person is dedicated to being the idea catcher. Their task is to capture every idea, big, little, good, bad, and from anyone in the room, not just the person with the loudest voice or the biggest office. How many times have you been at a meeting when you’ve heard a good idea only to let it slip away as the meeting roared onwards?
As the economy tightens, ideas will become increasingly important to move business upward and onward. Why not try the Idea Catcher idea and see what it brings you?