KEVIN ROBERTS

How To Make A Lovemark

Here’s a story from the irresistible gelato entrepreneur Gianpaolo Grazioli whose store I blogged about last year. The setting is Omaha New Zealand, chief character is a banker turned organic blueberry farmer, the shoot features low-flying indoor bird strikes – and then back to Giapo’s place in Auckland for a magic mix into the ice-cream machine. Way to make Lovemarks, Gianpaolo!

Recent Posts

Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.

READ MORE

Books on Amazon.com

Previous
Next

Join us. Sign up for our blog.

Receive our regular updates in your in-box.