KEVIN ROBERTS

In Praise of the iPad

Well, I’m a couple of weeks in now and have been traveling through Mexico, Brazil and Argentina speaking to lots of ambitious young managers who are keen to go out there and make a difference. One day in Mexico City saw four major speeches to around 2,000 people including a great session at the Anáhuac University where it was great to see so much enthusiasm and energy from Mexico’s new generation.

During all this travel I was suffering from a bulging disc in my back and was trying to avoid, therefore, carrying my normal 12 kilos of files, books, etc. The iPad became my sole recreational vehicle and I have been completely captured (and captivated). It is absolutely clear to me where the iPad fits in my repertoire. It is a FF – fun and family. The only contacts I have stored are family contacts. The only emails I send and receive are from family. I read the NZ Herald and the UK Times every day on the iPad and have downloaded all my favorite Quentin Tarantino, Steve McQueen, and Sergio Leone movies. I’ve added great concert performances from The Boss, Cher, Bob Dylan, and Leonard Cohen and have got around 4,000 tracks transferred from my own iPod. The touch screen is a delight; the graphics are sensational and it’s become a road warrior’s favorite. Fun and Family!

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.

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