It reminds me of a campaign Saatchi & Saatchi LA did a few years ago for the Surfrider Foundation, an organization dedicated to protecting oceans and beaches. To engage people with the far-reaching consequences of pollution, trash was collected from beaches and packaged up as “Catch of the Day” style seafood, displayed in farmers’ markets. It’s not often the sense of taste is evoked in sustainability communications, and just looking at stills from the campaign gives a strong gag-and-gut reaction, prompting seafood lovers to think about the environment their fish dinners come from.
If you’ve been watching the FIFA World Cup (as I certainly have), you’ve seen yet another imaginative effort to put trash to good use. Nine teams, including New Zealand and the United States, are wearing jerseys made entirely out of recycled plastic bottles. Nike converted 13 million bottles from landfills in Japan and Taiwan into the polyester thread that was used to weave these jerseys. In the process, they reduced their energy consumption by 30 percent!
Here’s to clean beaches and oceans, to wasting less, recycling more, and to committing to Do One Thing – the simple act of picking up after ourselves.