The question has been asked how much it really matters, given that it’s possible to easily convert songs from CDs to MP3’s and get them on your iPod that way. Questions have also been asked about the cost of a box set on iTunes, given that you don’t actually get a box.
It feels like a classic case of AND / AND. There’s not much in this world that’s more love-laden than a Beatles song, and there can never be too many ways of sharing that kind of musical genius. Such was Saatchi & Saatchi’s experience when appointed to market the Beatles back catalog globally a few years back.
I actually think it’s great that it took so long for the Beatles to reach iTunes, because now they’ve arrived in style. The people have spoken – less than 24 hours after the band’s catalog was made available, five of their classic albums were within the US Top 20. After a week, 450,000 Beatles albums had been sold, including 119,000 in the US. It’s an exhilarating throw-back to the time when they were first rewriting the charts. And the box set is climbing, with 13,000 sold.
