Josh Bostick, 17, has been running his own car washing business for three years. Starting from humble beginnings – scouring the neighborhood for business in a golf cart – he’s now marketing his services through a variety of media and is projecting revenues of $15k for the year. And boy does he know how to win a customer’s heart:
Mr. Bostick watches weather forecasts and warns customers of impending rain, suggesting they delay washing their cars until after the storm. Josh says, “I do lose a good amount of business doing that, but my customers are really appreciative.” He hopes to have $50,000 saved when he leaves for college next year.
Here’s a guy at 17 who understands something that plenty of corporates and marketing divisions never get: As friend and former Procter & Gamble head AG Lafley would say, the consumer is boss. Put people first, deliver priceless value – like a car wash service telling you when not to wash your car – and the sky is the limit for your business.
