In a VUCA world upheaval in one sphere or another is pervasive, global and daily, creating strange patterns, overlaps and juxtapositions as our worlds shift in several directions at once. One that feels ironic is a Chilean volcano unleashing a global cloud of ash just two days after Apple launched its iCloud suite. While the volcanic ash plume has circled the globe, disrupting and disconnecting, Apple’s latest offering pulls things together, making content serve the consumer as it should. Neither is new; both are powerful creations, shaking up usual orbits in a shared moment. Here are some pictures from Chile, a power shift to match Iceland’s firing volcano system a year or so ago, beautiful and chaotic.
