What’s Your Score?

A 4.0 GPA from the best school won’t guarantee success if you don’t have purpose. Purpose is fundamental to winning. Without it, you won’t have a clear idea of where you’re going and getting to your destination will be much more challenging. At Saatchi & Saatchi, our Purpose is “To be revered as the hothouse for world changing creative ideas that transform our clients’ businesses, brands, and reputations.”

I recently came across a post by a young motivational speaker named Jullien Gordon which got me thinking about the scores that really matter in life. According to Jullien (who has presented before at TED on leadership and career development), the 4.0 that really matters relates to personal, intellectual, social and financial capital. Like an academic GPA, you’re in complete control and can increase your score by developing each of these areas.

Personal: Get to know yourself. Here are my three killer questions: What’s my five year dream? When am I at my best? What will I never do?

Intellectual: Develop your areas of expertise. Be curious. Be creative.

Social: Grow your social network. This has nothing to do with Facebook and everything to do with the people cheering you on, supporting your professional and personal growth.

Financial: This is the intersection of the other three areas – when the right people are aware of your skills and strengths financial opportunities will start appearing.

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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