Do You Want a Wantologist?

Many of us have outsourced parts of our lives and hired someone to do the jobs we don’t want to do, or don’t have time to tackle. Domestic cleaning to child-minding to dog-walking to synching all your digital devices and wedding planning (see The Outsourced Self: Intimate Life in Market Times by Arlie Russell Hochschild).

But what if you could hire someone to figure out what you wanted from life? We all want to feel satisfied and happy in our lives and much of this comes from the emotional connection with being purposeful. Where it gets tricky is that a lot of people don’t know how to get to that happy place.

This is where a wantologist comes in handy. Growing in popularity in the U.S., wantologists help people to decide what is really important to them. They help you discover your purpose and send you on your way.

Purpose and directions are not things I have been short on in my life, and while I love of inspire people through mentoring and presentations, I’m drawing the line at the terminology of “wantologist”. Perhaps these people need to see a “nameologist”.

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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