Icons are a powerful part of loved brands; and the best ones are loaded with mystery. Two white Lovemarks made the news recently for different reasons. Both are timeless, instantly recognizable and imprinted on the global consciousness.

It’s the 10th anniversary of Concorde’s retirement. I was one of the lucky ones who flew Concorde. We flew for speed not for luxury (with the noise and rattle it was hard to concentrate on champagne anyway). There were times when I had to be on the other side of the Atlantic at very short notice or for a financial capitals roadshow, and Concorde got me there at warp speed. She was in today’s Age of Now yesterday. A sight to behold, she still takes my breath away. And you can hold a wedding reception or a conference with her in her hangar at Manchester Airport. Cool.

Down at ground level is another white beauty. Think of Australia and you know of course. Happy 40th birthday, Sydney Opera House. And look out brand Australia, a new study says the Opera House is considered internationally as a more relevant and esteemed brand than you are.

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.


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