KEVIN ROBERTS

During my recent weekend in Chicago, I took one and a half hours out to go on a river tour with a professional architectural guide. Skyscrapers were invented in Chicago and not, as many people think, in New York City. I also discovered they were originally known as ‘cloud busters’, a Lovemark term if I ever heard one. If you’re ever in the city and have only two hours to spare, get yourself down to Chicago Line Cruises in the McClurg Court and take a boat tour. It will be the best two hours you’ve ever spent. For a start, you will see incredible examples of Mies van der Rohe and the incredible IBM building. You’ll also get to look at the more than 6 million square ft. Merchandise Mart which Joseph Kennedy bought for $3 million and his heirs sold a few years back for $700 million. The Sears Tower remains majestic – but my favorite sight is the rolling 333 West Wacker Drive, which reflects a dozen of the tallest skyscrapers in its fascia. Then there is the Wrigley building, built in 1921 in French Renaissance style. It’s a real tip of the hat to the past and well worth a look. All in all there are more than thirty brilliant examples of progressive architecture on the tour and the boat takes you up close and personal to all of them.

Chicago has a lot to commend it and its architecture is second to none in the US. Music roots, particularly the Blues, also remain alive and well, and there are a few better Saturday nights to be had than a visit to the House of Blues. This is a city where the main business is tourism, and if you can avoid the windy, freezing winter, it really is inspirational. Chicagoans love to eat and they won’t let you forget that the deep dish pizza was invented here. It bears little resemblance to the classic, much lighter Italian pizza but is pretty irresistible after a beer or two. To me, the city is vastly under appreciated and under visited. When you add that Chicago is a great sporting and shopping town, you really do need to take a detour there next time you are in the US.

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.

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