KEVIN ROBERTS

Microsoft Surface – Minority Report, Here and Now

Steven Spielberg’s movie Minority Report remains memorable for me for two reasons. First, it featured an amazing Lexus concept car designed for the year the film was set, 2054. Second was the incredible touch screen that Tom Cruise manipulated with his arms and hands. I remember thinking that this was the future of the screen. The idea even made it into my book sisomo: the Future on Screen. Now that future has come a step closer thanks to Microsoft’s breakthrough touch technology, Surface. Now you can manipulate images and data right on this digital table using your fingers. Very cool. No mouse (about time) and no keyboard (more than about time). But not only does this screen let your fingers do the walking, it also interacts with objects, cameras and other stuff placed on it. I see a world of interactive walls, floors and tables opening up. Great to see a company that so often seems cold and stand-offish coming up with a device that makes sisomo even more emotionally attractive. And check out the way they talk about their new baby: magic, experience, intuition, touch. Very Lovemarks.

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Kevin Roberts

Kevin Roberts is founder of Red Rose Consulting; business leader and educator; author and speaker; adviser on marketing, creative thinking and leadership.

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