At Saatchi & Saatchi our culture is based on:
- Our Inspirational Dream: To be revered as the hot house for world changing creative ideas that transform our clients’ businesses, brands and reputations.
- Our Focus: To fill the world with Lovemarks.
- Our Spirit: One Team, One Dream – Nothing Is Impossible.
Great results also come from shared purpose. In his book, Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies, former P&G GMO Jim Stengel chronicles a ten-year study of the world’s fifty top businesses and discovers that those with strong positive corporate culture grew rate triple that of competitors in their categories. The All Blacks have also developed a strong culture to become the most successful international sports team, with an 84% win ratio against all opposition. Strong cultures make winners and leaders – it’s the reason why every company should have its own “Culture Keeper”.